Ice-Watch is definitely worth 60 seconds of your time... Time has never quite been the same since the arrival of Ice-Watch to the watch market in 2007. A watch whose colourful fashion-focussed and accessible concept would lead to an international, intergenerational and intercultural brand that’s ticking along nicely. Since then it has been constantly ticking away, changing and inventing new collections, with complete transparency. This value is conveyed by its name: ICE.